Pharmacy Crossroads
Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads Podcast series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well.
Episodes

Thursday Mar 11, 2021
Jason Dykstra Chino Valley Pharmacy | Pharmacy CrossRoads
Thursday Mar 11, 2021
Thursday Mar 11, 2021
In the summer of 2016, Jason Dykstra, PharmD. took the leap of faith and left his long-time position with a major grocery store pharmacy chain and opened his own independent pharmacy. In this episode Dykstra talks about how he made this decision and shares several tips on what he has done to become successful so quickly. In this 30-minute podcast Dykstra talks about how he and his wife worked together to create a pharmacy that was both functional and appealing. The décor, layout and front-end product selection were all done with an eye towards making the pharmacy appealing and to provide items not easily sold by his chain competition. This even included a special children’s play area. Dykstra discusses the importance of carefully monitoring inventory. He also talks about how he often works with prescribers to help patients get a comparable medication at a lower co-pay; while, also often improving his margin. Dykstra points out that pharmacy is both a business and a profession and emphasizes that, as an owner, “If you can’t keep the doors open then the people you care for won’t benefit from the care you provide.” Included are comments on a specific vendor he uses to search for better prices from a variety of suppliers. He also talks about how important it is to know who your “key” customers are and coaching the staff on how to make sure these people are well taken care of as they not only purchase more, and more profitable items but they are the people who tell others about how great your pharmacy is. Jason’s success with his first independent pharmacy has gone so well that in Dec. 2020 he opened a second location about 20 miles away in another rural community and has already started the process of getting permits to refurbish a building in a third town with hopes of opening a pharmacy there late in 2021. See omnystudio.com/listener for privacy information.
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Wednesday Feb 03, 2021
Pharmacy Tech Giants Working Together to help Pharmacies Succeed |Pharmacy CrossRoads
Wednesday Feb 03, 2021
Wednesday Feb 03, 2021
In December of 2020 PioneerRx was acquired by RedSail Technologies. RedSail is a new company that has emerged as an industry powerhouse via its acquisition n in 2019 of QS1, one of the industries oldest and most well know pharmacy technology companies and now, PioneerRx. In this podcast Jeff Key, President of PioneerRx chats with Kraig McEwen, CEO of RedSail. During the interview together they outline the reasons the two companies have joined together and provide some insight into how they plan to work together to provide pharmacy owners with the tools, resources and information they need to succeed. One key thing they discuss is that they do not plan to merge QS1 and PioneerRx but allow them both to operate separately. McEwen outlines his professional background and assures current and potential PioneerRx users that Jeff Key and the PioneerRx management team, and philosophy, will remain unchanged. Jeff Key explains that PioneerRx hasd known for a year or more that in order to grow and improve that more resources would be needed and so PioneerRx and their parent company, Morris and Dickson Wholesale Drug, agreed to look for a business partner that could provide those resources. See omnystudio.com/listener for privacy information.
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Friday Jan 29, 2021
Pharmacy CrossRoads | Pharmacy Owner Richard Ost RPh
Friday Jan 29, 2021
Friday Jan 29, 2021
Today's special guest is Pharmacy owner & Community Champion Mr. Rich Ost, R.Ph., owner of Philadelphia Pharmacy located in Philadelphia, PA. Philadelphia Pharmacy is a well-known and respected establishment in downtown Philadelphia. It has been located on the corner of N. Front St. and E. Leigh for nearly 40 years and is owned by Richard Ost, RPh. In a city famous for buildings painted with colorful mural, the pharmacy boasts one of the city’s most notable. The corner locations is wrapped in a 3 story tall mural, on both the store front and side of the building that colorfully represents the evolution of medicine from botanicals to modern day prescriptions. In this episode of Pharmacy CrossRoads Ost tells Bruce Kneeland how, on Oct. 27, 2020, social unrest and rioting resulted in the looting of his pharmacy and several others in the City. Ost tells how, with the help of his staff, the community and suppliers the pharmacy was completely put back together and in a matter of days was once again serving the community. Ost also provides some words of advice for pharmacy owners on how they can prepare for this type of thing. Ost also share some tips on how he and his team, over the past years have worked to earn the trust, support and patronage of the community. He says it takes time, creativity and building relationships of trust best earned by treating people with respect, adjusting to ethnic needs and simply providing people with top notch care. Thank you to CPA the Compliant Pharmacy Alliance Cooperative for sponsoring the Pharmacy CrossRoads Podcast. CPA is proud to serve independent pharmacy owners. For over 25 years, we have made your business, our business. With over 2,000+ member pharmacies, CPA leverages an exceptional membership and our expertise to obtain market leading economics, services, and support. Being a 100% member-owned cooperative, there are no conflicts of interest. Learn more: https://members.compliantrx.com/ See omnystudio.com/listener for privacy information.
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Tuesday Dec 29, 2020
Pharmacy CrossRoads | Pharmacy Owner Donald, “Sparky” Hedden, R.Ph
Tuesday Dec 29, 2020
Tuesday Dec 29, 2020
Donald, “Sparky” Hedden, R.Ph., and the team at McCoy Tygart Drug in Sheridan, Arkansas, won the 2020 Good Neighbor Pharmacy of the Year Award. Sparky shares examples of things he does that helped his pharmacy earn this award. McCoy Tygart comes in at about 10,000 feet, 2500 of it dedicated to pharmacy. In this episode Sparky tells how his pharmacy has adopted an aggressive Medsync program that now boasts 1200 patients and how installing a big tent and hiring high school and college students to be runners allowed him to safely serve patients in this high volume pharmacy. Sparky is joined by Robert Mosby, his GNP Business Coach who adds some details on things this remarkable pharmacy does. This episode of Pharmacy CrossRoads is sponsored by Compliant Pharmacy Alliance(CPA), learn more here: https://members.compliantrx.com/ See omnystudio.com/listener for privacy information.
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Monday Nov 16, 2020
Pharmacy CrossRoads | Pharmacy Owner Steve Hoffart, PharmD
Monday Nov 16, 2020
Monday Nov 16, 2020
Steve Hoffart, PharmD, operates a truly amazing pharmacy. Magnolia Pharmacyis a 5000+ square foot facility in Magnolia, TX , about twenty-five miles north of Houston. Hoffart is a true innovator, successfully jumping into point-of-care testing 4 or 5 years ago. He also does compounding, successfully stocks and sales professional grade nutraceuticals. In this episode of Pharmacy CrossRoads I talk with Steve and he shares a little bit about how he got into both of these areas. Steve and I are also joined by Jenni Zilka, Senior Vice President of the Good Neighbor Pharmacy and the two of them jump in a bit deeper on how Steve has used social media to support all the various services his pharmacy provides. Here’s your chance to learn from two experts on ways you can make better use of your social media opportunities. Learn more about Community Pharmacy partners at Good Neighbor Pharmacy https://www.mygnp.com/ See omnystudio.com/listener for privacy information.
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Friday Oct 23, 2020
Introducing Bruce Kneeland; The Road Trip Guy | Pharmacy CrossRoads
Friday Oct 23, 2020
Friday Oct 23, 2020
Pharmacy CrossRoads Interview Sheet Podcast #3 – Introducing Bruce Kneeland; The Road Trip Guy In the Third Episode of the brand-new podcast series called Pharmacy CrossRoads, Todd Eury, founder and CEO of The Pharmacy Podcast Network Interviews Pharmacy CrossRoads host Bruce Kneeland. Kneeland talks about how he became the Road Trip guy, and explains just what a road trip entrails. We think you’ll be surprised at how much work goes into organizing one. More importantly Kneeland tells us for of the key pharmacy success principles has distilled from the hundreds of interviews he has held with pharmacy owners all across the country. . So, Bruce, to start can you provide a brief overview of your career in pharmacy - who are you, and what brought you to this point? Whew, so, that’s a lot of jobs – how did all of that lead to becoming The Road Trip guy What are the biggest take ways that apply to our listeners today – you know – with low reimbursement, egregious audits, DIR fees, mail order, etc. What have you learned that will help pharmacy owners today? Do something other than pharmacy and do it exceptionally well Atmosphere, ambiance, looks matters Most people won’t, but a few will pay Have a “can do” attitude. Grit Management matters Have a noble purpose Sell you staff Delegate Be flexible, try new things, fail forward So what is a road trip – do you just get in your car and take off and drop in on pharmacies Have an idea, theme Get magazine to cover Find a sponsor Search for exceptional pharmacies Not all pharmacies get to be those that work with the sponsor Separated by about 200-300 miles, leap frog Not doing the same thing – something special Call to see if they will, a few won’t or can’t Schedule the visit Make travel arrangements This episode is sponsored by: UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://www.ulticare.com/ultiguard-safe-pack/podcast See omnystudio.com/listener for privacy information.
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Wednesday Sep 16, 2020
Pharmacy CrossRoads | Pharmacy Owner Mona Ghattas
Wednesday Sep 16, 2020
Wednesday Sep 16, 2020
Special Guest: Mona Ghattas Duran Central Pharmacy Albuquerque, New Mexico 87104 www.durancentralpharmacy.com I have been to your pharmacy twice and am intrigued by the physical layout of your pharmacy. Tell us just a bit about where your pharmacy is and how your unique physical location provides both opportunities and challenges. So your pharmacy is attractive and the staff are all friendly. Tell me, how does that happen? How do you keep the staff motivated and the pharmacy looking so nice? So, we all know third party reimbursement is bad and getting worse. What kinds of things are you doing to fend off the negative effects of that? As you mentioned some of your management techniques and professional services, I am reminded you are an active and fully engaged member of IPC – The Independent Pharmacy Cooperative, the New Mexico Pharmacist Associations – and active in other groups. Anything special you’d like to share with our listeners about how being active in pharmacy, business and other groups helps you provide more profitable clinical services? (feel free to throw in a comment on WSPC as well) One of the things I have told pharmacy owners for 40 years is that to be successful you not only need to take good care of customers but you also need to get out of the pharmacy. Do you have a comment on that philosophy? You’ve done some interesting thing with flu shots – share a story or two about where you go and how those clinics came about. You have something like 60 employees, that is a good size operation. And, that means providing health insurance is a challenge. But you told me about an insight you had about doctors and their problems with insurance that I think would be helpful for pharmacist to understand. Doctors hate insurance too. How has learning that helped you work better with prescribers in your area. I remember you showing me some spread sheets and sharing how you meld reports from your pharmacy system with your POS. Tell me more about how/why take the time to look at both front end sales and pharmacy sales in that manner So, time is about up – take a minute and share something you think other pharmacists could do better that would improve their practice – any advice for our listeners? Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well. See omnystudio.com/listener for privacy information.
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Wednesday Aug 19, 2020
Pharmacy CrossRoads | Pharmacy Owner Kevin DeMass
Wednesday Aug 19, 2020
Wednesday Aug 19, 2020
This episode of Pharmacy Crossroads features an informative and lively conversation between Bruce Kneeland and Kevin DeMass, the owner of The Apothecary Shoppe, in Salt Lake City, Utah. Kneeland has visited The Apothecary Shoppe twice as part of his pharmacy road trips. The pharmacy is exceptionally well run and DeMass shares some of his secrets for getting staff members to personable and professional. He also tells one secret about how he keeps the pharmacy so clean and inviting. DeMass provides a variety of clinical services and programs and tells how one data driven process he put in place generated $1,000,000 in extra revenue in one year. Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well. See omnystudio.com/listener for privacy information.
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