Pharmacy Crossroads
Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads Podcast series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well.
Episodes

Wednesday Mar 30, 2022
Successful Nutritional Supplements Business in Your Pharmacy | Pharmacy Crossroads
Wednesday Mar 30, 2022
Wednesday Mar 30, 2022
Two accomplished professionals share insights into key things to look for, and to do, have a successful nutritional supplement business in your pharmacy. Dennis Song, R.Ph. and owner of Flower Mound Pharmacy in Flower Mound, Texas is doing remarkable things. Critical to his success, he says, is working closely with prescribers and finding ways for nutraceuticals to become part of their prescribing habits. Getting out of the pharmacy and taking at community events is also a key aspect of success. Mike Ewers, CEO of Medella Springs provides an “insider's” view of the way his company decides which products they can produce that meet a need in the consumer market place and how clinical and functional trials help them produce products that deliver on their promise. At the end of the day, Song says there is a need for pharmacists to get more involved in helping people prevent illness.
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Friday Mar 25, 2022
Friday Mar 25, 2022
If you have ever wondered what government affairs executives do and how they affect the practice of pharmacy then you’ll want to spend 35 minutes listening to this episode. Mark Kinney, a pharmacist, has more spent more than 30 years meeting with elected officials and other influential officials to help them better understand the complex and important role pharmacy owners play in our society. And, as you’ll learn in this podcast, government affairs work goes far beyond PBM and DIR fee battles.
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Monday Jan 31, 2022
Mickey Fine Pharmacy | Pharmacy Crossroads
Monday Jan 31, 2022
Monday Jan 31, 2022
Jeff Gross, Mickey Fine Pharmacy
Mickey Fine Pharmacy is an institution in Beverley Hills. Jeff Gross, CPT is the owner and says despite having a fair number of Hollywood elites as customers that you’d be surprised how many “regular” people live in the area and use the pharmacy. Just like every other pharmacy Gross suffers from low reimbursement which has led him to develop a keen focus on immunizations. COVID has allowed him to do this in a big way as at the time this episode was recorded they had used nearly 10,000 doses. One area of focus for Mickey Fine has been pediatric immunizations. In this episode of PharmacyCrossRoads Gross tells how being a youth coach has helped him and his team develop a reputation for handling reluctant kids.
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Friday Jan 07, 2022
Friday Jan 07, 2022
Pharmacy CrossRoads host Bruce Kneeland will be covering the IPC Annual Conference 2022 .
IPC is excited to announce the return of the in-person IPC Conference! This esteemed event will be held April 12-15, 2022 at the fabulous Hotel del Coronado in San Diego, California! Register today to join us for 3 full days in sunny California where you will find opportunities to give back to community and pharmacy while learning about the latest industry trends and networking with other independents from across the nation. Help IPC support the local community by participating in our new outreach program, earn up to 9 hours of continuing education credit, network with 60+ industry leading vendors, and impart your pharmacy wisdom on the next generation of pharmacy students! Don’t miss this opportunity to participate in the event of the year!
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Wednesday Dec 15, 2021
The Great Road Trip Recap with Bruce Kneeland
Wednesday Dec 15, 2021
Wednesday Dec 15, 2021
Pharmacy pioneer Bruce Kneeland selects 4 road trip pharmacies
The trip, dubbed “Four Savvy Southern Pharmacies,” will include on-site visits and interviews with the owners of pharmacies in Texas, Arkansas, Tennessee and South Carolina.
Summary written by Sandra Levy
Independent pharmacy veteran Bruce Kneeland is once again hitting the open road on an extensive pharmacy road trip. This year's trip, dubbed “Four Savvy Southern Pharmacies,” will include on-site visits and interviews with the owners of pharmacies in four southern states: Texas, Arkansas, Tennessee and South Carolina.
Liberty Software, is sponsoring the trip.
[Read more: Pharmacy pioneer Bruce Kneeland selects 8 road trip pharmacies]
The key takeaway will be the production and distribution of a white paper that Kneeland will produce. The document will outline, in a step-by-step manner, the management tools and marketing techniques the four pharmacies use to successfully implement one or more of the enhanced care services their pharmacies provide.
Kneeland will look at how these four pharmacies chose a specific enhanced care service to provide and how they got their staff to buy into providing the new service. He also will look for ways the pharmacies use features in their Liberty Software system to support these new services.
One of Liberty’s newest features is an appointment scheduler with features that help them manage their immunization program, interact with state immunization registries, automate billing procedures and auto-populate eCare plans.
[Read more: CPESN USA taps Bruce Kneeland to support local networks]
The pharmacies Kneeland will visit provide a cross-section of independent pharmacies. One is in a major metropolitan area, another in a suburban location and two are in rural towns. Two are clinically focused and the others have more traditional front-ends. One even has an old fashion soda fountain.
The four pharmacies to be visited are Flower Mound Pharmacy in Flower Mound, Texas; Caldwell Pharmacy in Wynne, Ark.; Kirby Whitten Pharmacy in Bartlett, Tenn.; and Roche Pharmacy in Whitmire, S.C.
Kneeland noted that the white paper will be designed to provide pharmacy owners with a road map that will outline specific steps pharmacy owners can take to replicate the success of the four pharmacies he visits on the trip. When completed, the white paper will be made available, free of charge, to any pharmacy owner requesting it from Liberty Software
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Wednesday Dec 15, 2021
Intuitive Eating: Health at Every Size | Pharmacy Crossroads
Wednesday Dec 15, 2021
Wednesday Dec 15, 2021
As pharmacy expands to include more healthcare services many of them are branching off into diet, nutrition and weight loss programs. As they do this it may be prudent for them to dig a bit deeper than the traditional thinking about calorie counting and the BMI index. Linda Tucker, an independent health counselor shares some ideas on rapidly expanding ideas pharmacy owners should know about. In this episode Tucker shares her reasons why she feels trying to help patient improve their health should include learning about the Heath at Every Size and Intuitive eating movements. Whether you agree or disagree, millions of Americans are involved and as a healthcare professional she feels every pharmacist should at least be aware of them.
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Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
Chris Antypas, PharmD, pharmacy owner and health insurance expert, shares examples of ways pharmacy owners can partner with employers, brokers and pharmacist friendly PBM’s to improve patient care. Antypas is also interviewed by Robyn Amberg who works for the Tabula Rasa Healthcare division, PrescribeWellness.
One unique aspect of Antypas’s career is that in addition to his ownership interest in Asti’s South Hills Pharmacy, a high volume independent in the Pittsburg area he is also employed as the VP Pharmacy for Henderson Brothers, a large health insurance brokerage that helps employers all across the country purchase health insurance, and often, due to Antypas’s involvement, advises employers select a policy that includes a PBM services that pay for enhanced care services such as the MedWise program from PrescribeWellness.
This episode is sponsored by PhactMI, learn more:
https://www.phactmi.org/news
About phactMI
phactMI, a 501 (c)(6) corporation, is a collaboration of pharmaceutical company Medical Information (Ml) leaders that are dedicated to supporting healthcare professionals in their commitment to provide quality patient care. At phactMI, we understand that healthcare professionals have a wide range of medical information needs, and we are supportive of the spectrum of drug information providers.
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Wednesday Sep 08, 2021
Building a Productive Team at your Community Pharmacy | Pharmacy Crossroads
Wednesday Sep 08, 2021
Wednesday Sep 08, 2021
Steve Maki RPh at Spruce Mountain Pharmacy Spruce Mountain Pharmacy is located in the beautiful rural country side in the town of, Jay, Maine. Coming in at about 2000 square feet it would appear, to the casual observer to be pretty typical of an independent community pharmacy. But, what owner Steve Maki, PharmD is doing with his team is far from typical. In this episode of PharmacyCrossRoads Maki share his philosophy and some practical ideas on how to turn is staff into a well-oiled healthcare and customer service team. Two years ago, Maki moved his pharmacy into a new, more spacious and more effectively laid out facility and brought in some new technology. Supporting the move and adopting the new technology was a BIG ask for his staff. But by listening, taking advice and delegating tasks things worked out well. As a special bonus Maki has offered up to PharmacyCrossRoads listeners a copy of his 3-page task list. The list shows the key performance indicators (KPI’s) for each of the nine major job categories assigned to team members. While the specific KPI metrics the list includes may not be right for your pharmacy, it is felt that at least seeing how the list is laid out and seeing specific numbers allotted to each task may be helpful. For a free copy of the list email me at: BFKneeland@gmail.com Thank you to Compliant Pharmacy Alliance & RxSafe for supporting this podcast episode and the Pharmacy Podcast Network. See omnystudio.com/listener for privacy information.
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